Small, but Mighty : The Value of Business Cards

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A business card is a valuable networking tool, which allows you to identity yourself and connect with others. It’s wise to have business cards on hand when attending events or career fairs to easily provide others with your contact information. When you receive business cards from individuals, it’s helpful to jot down a couple notes – like where you met or an interesting fact – in order to jog your memory when reaching out to them in the future. The UGA Athletic Department offers customized business cards for all student-athletes. To request yours, fill out the business card form in the Career Development section of The Georgia Way.


Value of Business Cards

  • Demonstrates you are prepared. Having business cards on hand to distribute shows you come ready for all situations. You never know when you might be introduced to a valuable contact.
  • Creates a branding opportunity. A business card makes a statement about you. It’s a factor in the first impression people make about your company. You want it to be an impactful reflection of your company’s brand.
  • Adds a personal touch. In a day when the digital world rules, business cards help you engage in relationship building in a personal way. By physically handing the card to another (with good eye contact), you will be force to create conversation, which in turn, will lead to better networking opportunities.
  • Expands your network. Make an effort to get a business card in return when you hand yours off. If they don’t offer one up right away, show your interested in others by asking for it. After connecting with them in person, find the individuals on LinkedIn or send a follow up email. Be proactive in building your network.


Tips for your Business Card Designs

  • Keep your business card to a standard size 2″ x 3.5″ unless you are in a profession where design sets you apart. There are ways to differentiate yourself and still keep the standard size. Try rounded corners or a unique paper. It’s only appropriate to make you business cards an unconventional size if it serves a direct purpose in showcasing your company’s brand. You have to be willing to take a risk that your design is more impactful than the inconvenience it is to other to have an odd-shaped card.
  • Keep your design simple. Don’t clutter your card with too much information or distracting designs. At a minimum you need: company logo, name, title, phone number, and email. If there’s room you may add your company’s physical address and website.
  • Keep the back blank. You don’t want to overwhelm individuals with an abundant amount of information. Leave room on the back for them to quickly jot down details about your encounter to spark their memory the next time you talk.

Posted on

August 23, 2016

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